Atwater Clothing, one of the biggest up-and-coming surf/streetwear brands, was featured in connection with the O.C. store Generic Youth in the L.A. Times.  On top of that, Mike Quilliam, the Sales and Marketing manager at Atwater, was sitting squarely in the picture at Generic Youth with his Atwater x Etchstar Laser-Etched MacBook Pro — looking great I must say — featuring the original-Atwater Shark Logo.   Check out the pic below: